Pricing
Pay for calls answered, not seats you're not using
No per-seat licences, no overage surprises — just a per-minute rate for the calls your agents actually handle. Billed in naira via Paystack in Nigeria, dollars via card everywhere else.
FOR INDIVIDUALS
Starter
$0/mo
+ $0.16/min in · $0.31/min out
- Free trial minutes every month — no card required
- Pay as you go: ₦250/min inbound, ₦480/min outbound
- 2 concurrent calls
- 30 calls/day
- Dedicated +234 number — ₦30,000/mo add-on
- 10 knowledge bases
FOR TEAMS
Growth
$99/mo
+ $0.13/min in · $0.27/min out
- 500 inbound minutes included
- 1 dedicated +234 number included
- 20 concurrent calls
- 1,000 calls/day
- 50 knowledge bases
- WhatsApp & SMS messaging actions
FOR HIGH VOLUME
Scale
$249/mo
+ $0.11/min in · $0.24/min out
- 2,000 minutes included
- 3 dedicated +234 numbers included
- 50 concurrent calls
- 3,000 calls/day
- 100 knowledge bases
- Outbound campaigns
FOR ORGANISATIONS
Enterprise
Custom
- Unlimited concurrent calls
- Custom SIP/telephony integration (BYOT)
- Dedicated forward-deployed engineer
- NDPR data processing agreement
- NCC compliance documentation
- SSO & role-based access
Full plan comparison
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Usage | ||||
| Inbound per-minute rate | $0.16 | $0.13 | $0.11 | Custom |
| Outbound per-minute rate | $0.31 | $0.27 | $0.24 | Custom |
| Included minutes | Trial only | 500/mo | 2,000/mo | Custom |
| Daily call cap | 30 | 1,000 | 3,000 | Unlimited |
| Concurrent calls | 2 | 20 | 50 | Unlimited |
| Knowledge bases | 10 | 50 | 100 | Unlimited |
| Features | ||||
| No-code agent builder | ||||
| Call analysis & sentiment | ||||
| Webhook actions | ||||
| Custom actions (calendar, CRM) | ||||
| WhatsApp & SMS messaging | ||||
| Outbound campaigns | ||||
| Infrastructure | ||||
| Dedicated +234 number | Add-on | 1 included | 3 included | Custom |
| Version lock (no surprise changes) | ||||
| Custom SIP routing (BYOT) | ||||
| Compliance | ||||
| NDPR data processing agreement | ||||
| Call recording controls | ||||
| Support | ||||
| Email support | ||||
| Priority Slack channel | ||||
| Dedicated engineer | ||||
Pricing FAQ
What is included in the per-minute rate?
The rate is all-in: speech recognition, the language model, voice synthesis, and telephony. No separate provider invoices, no hidden token charges. Inbound and outbound are priced separately because carrier termination costs differ.
Can I try Magana for free?
Yes. Every workspace gets free trial minutes each month, no card required. Test your agent from the browser instantly; add a dedicated +234 number when you are ready to go live.
How does Magana's pricing compare to Vapi or Retell?
Their advertised per-minute rate covers their platform only. You then pay separately for the LLM, STT, and TTS providers. Magana's rate is all-in. At equivalent quality, Magana is typically 30–40% cheaper for Nigerian call volumes.
What currency am I actually billed in?
No manual invoicing to wait on: sign up from Nigeria and you're billed in naira via Paystack automatically; sign up from anywhere else — including the UK and EU — and you're billed in US dollars via card, automatically. The GBP and EUR prices on this page are estimates converted from USD to help you compare before you sign up; your card itself is always charged in USD outside Nigeria. Need something different? Talk to sales.
Can I bring my own telephony?
On Enterprise plans, yes: we support BYOT (Bring Your Own Telephony) via SIP trunking, so you keep your numbers and carrier contracts. For Starter through Scale, Magana manages the telephony infrastructure end to end.
Does Magana support Hausa, Yoruba, Igbo, and Pidgin?
Nigerian English and Pidgin are supported today with natural-sounding pronunciation. Hausa, Yoruba, and Igbo support is on the roadmap. Sign up for early access.
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