Customers
African businesses scaling with Magana
From loan collections to clinic bookings — see how businesses across Africa have replaced manual call processes with Magana AI agents.
Replaced a 14-person call centre shift with two Magana agents
The challenge
FastLoan was running two 7-person call centre shifts daily to handle loan status enquiries and payment confirmations — their highest-volume, lowest-complexity calls. Cost was unsustainable at their growth rate.
The solution
They deployed two Magana agents: one for inbound loan status enquiries (pulling live data from their LMS via webhook) and one for outbound payment reminder calls. Both went live in a single day.
The result
Same SLA, 70% cost reduction, and a 23% improvement in payment collection rates from the outbound reminder campaign — callers could confirm payment intent directly on the call.
70%
Cost reduction
23%
Better collection rate
1 day
Time to go live
"We replaced a 14-person call centre shift with two Magana agents. Same SLA, a fraction of the cost, and our callers actually prefer it."
Tunde Bello
Head of Operations, FastLoan NG
Booking rate up 38% — callers now book without waiting on hold
The challenge
MediBook's clinic partners were losing 40% of callers to hold abandonment. Appointment lines were understaffed and peak-hour queues regularly hit 15+ minutes.
The solution
Magana's healthcare agent handles appointment booking 24/7, checking real-time availability from the clinic's calendar system and sending WhatsApp confirmations immediately after booking.
The result
38% higher booking completion rate. Hold abandonment dropped to near zero. The agents handle evenings and weekends — times the human team couldn't staff.
38%
More bookings completed
~0%
Hold abandonment
24/7
Coverage achieved
"The latency is what surprised us most. Callers in Lagos don't know they're talking to an AI — the conversation feels natural."
Dr. Adaeze Okafor
CTO, MediBook Africa
Outbound collection campaign set up in a day, call-back rate up 40%
The challenge
CreditBridge was running manual outbound collection campaigns with a 6-person team making 800 calls per day. Coverage was inconsistent and tracking call outcomes was entirely manual.
The solution
A Magana outbound agent calls the full delinquency list daily, collects promise-to-pay commitments, flags disputes, and logs outcomes directly to their CRM via webhook. The team now focuses on escalations only.
The result
40% better call-back rate versus the manual process. Full delinquency list covered every day. Agent data quality far exceeds what was captured manually.
40%
Better call-back rate
100%
List coverage daily
6h
Time saved per day
"We set up our first outbound collections campaign in a day. Call-back rates are up 40% compared to our manual process."
Emeka Nwosu
VP Credit, CreditBridge Finance